Last updated: July 2026
Back To Basics Dog Training Sunderland (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains what personal information we collect when you visit back2basicsdogtraining.co.uk or get in touch with us, how we use it, who we share it with, and the rights you have under UK data protection law (the UK GDPR and the Data Protection Act 2018).
Who we are
Back To Basics Dog Training Sunderland is the data controller for the personal information described in this policy. You can reach us at:
- Address: Fulwell Methodist Church, Seaburn, Sunderland SR6 8LN
- Email: back2basicsdogtraining@gmail.com
- Phone / WhatsApp: 07494 457540
The information we collect
- When you use our contact form – your name, the phone number or email address you provide, what your dog needs (the service you’re interested in), and anything you write in your message.
- When you contact us directly by phone, WhatsApp or email – your contact details and the content of your message.
- Automatically as you browse – with your consent, we use cookies and analytics that collect information such as your IP address, device and browser type, the pages you view, and the site you arrived from.
- Spam protection – our contact form is protected by Google reCAPTCHA v3, which collects hardware and software information and interaction data to distinguish real visitors from automated bots.
How we use your information
We only use your personal information where the law allows us to. Our lawful bases are:
- To respond to your enquiry and arrange training – to take steps at your request before entering into a contract, and our legitimate interest in replying to enquiries.
- To run and improve our website and services – our legitimate interest in understanding how the site is used and keeping it working well.
- To keep the site secure and free from spam – our legitimate interest in protecting the site from abuse.
- Analytics cookies are only used where you have given consent through our cookie banner, which you can change at any time.
Cookies, analytics & third-party tools
- Google Analytics (via Google Site Kit) helps us understand how visitors use the site. These cookies are only set with your consent.
- Google reCAPTCHA protects our contact form. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
- Trustindex is used to display our genuine Google reviews; its widget loads content from Trustindex’s servers.
You can control cookies through our cookie banner and your browser settings. Blocking some cookies may affect how parts of the site work.
Who we share your information with
We never sell your personal information. We share it only with the trusted providers that help us operate:
- Google – reCAPTCHA, Analytics, and our Gmail email account.
- Trustindex – to display our Google reviews.
- DreamHost – our website hosting provider.
Some of these providers may process data outside the UK. Where they do, that transfer is protected by appropriate safeguards such as the UK’s International Data Transfer Agreement or equivalent.
How long we keep it
We keep enquiry details only for as long as we need them to deal with your enquiry and, where you become a client, to provide ongoing training and keep proper records. After that we delete them. Analytics information is retained according to our Google Analytics settings.
Your rights
Under UK data protection law you have the right to: access the personal information we hold about you; ask us to correct or delete it; restrict or object to how we use it; request portability of it; and withdraw consent at any time. To exercise any of these rights, email us at back2basicsdogtraining@gmail.com.
If you’re unhappy with how we’ve handled your information, you can also complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.
Keeping your information safe
We take reasonable technical and organisational measures to protect your personal information against loss, misuse and unauthorised access.
Children
Our services and website are aimed at adults. We do not knowingly collect personal information from children. If you believe a child has provided us with their details, please contact us and we will remove it.
Changes to this policy
We may update this policy from time to time. Any changes will be posted on this page with a revised “last updated” date.
If you have any questions about this privacy policy or how we handle your information, please email back2basicsdogtraining@gmail.com.